Toronto, ON – January 15, 2026 – In a heartfelt episode of the Cash Or Card podcast, Sangeeta, founder of the luxury self-care brand Iti Saaram, shares how a simple act of kindness during one of the darkest times in her life inspired her to create a business rooted in hope, healing, and empowerment.
The episode, titled “How a Gift Turned Into a Beacon of Hope”, explores Sangeeta’s path from surviving emotional abuse and homelessness to becoming a founder, maker, and mentor. She discusses how a gifted candle from a shelter volunteer became a symbol of light in her life—eventually leading to the creation of Iti Saaram, a candle and wellness brand that now supports others on their healing journey.
“I never imagined that something as small as a candle could hold so much meaning,” Sangeeta shares in the episode. “It reminded me of the warmth I’d lost and the light I still carried inside.”
The Cash Or Card podcast, known for its authentic conversations with entrepreneurs and creators, highlights not just Sangeeta’s resilience but her innovative approach to business. Drawing on her engineering background, she has built a product line that reflects craftsmanship, care, and community. Each candle is clean-burning, non-toxic, and handcrafted with purpose—and a portion of every sale goes to support Halton Women’s Place.
This episode is more than a business spotlight—it’s a reminder of the profound impact of compassion, and how small gifts can become life-changing legacies.
About Iti Saaram
Iti Saaram is a Canadian luxury candle and self-care brand founded by Sangeeta, an engineer, survivor, and entrepreneur. The brand crafts hand-poured candles designed to support mindfulness and self-care. A portion of proceeds supports women’s shelters in Canada. Learn more at itisaaram.com.
About Cash Or Card
Cash Or Card is a podcast that features honest conversations with business owners, founders, and creators, offering a behind-the-scenes look at the moments that shape careers and companies. Each episode brings stories of struggle, triumph, and the personal journeys behind great ideas.
Media Contact
Sangeeta, Founder
Iti Saaram
Email: info@itisaaram.com
Website: itisaaram.com
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