About us

I didn’t have much, but I did have a candle.

When you light a candle, your senses become heightened, not only because you are no win the presence of a flame, but because of the power of aroma.

At the end of my day, I would light my candle, take a few breaths and start to feel what was in my body. When I did this, I started to connect with iti saaram, which in Sanskrit translates to
“the essence of it all. “

How can iti saaram help you heal?

From your personal experience, I know that taking a moment for yourself and reflecting on how you feel in the moment, you can build the self awareness, clarity and confidence needed for everyday life.

Sangeeta Shakrawar (Engineer, Mother, Entrepreneur)

I’m Sangeeta,

After immigrating from India, I escaped an abusive relationship and found myself living in a women’s shelter,with my two-year-old son, and no idea how I was going to survive.

When I think back to this time, I was trapped in survival mode,
disconnected from my emotions, intuition, and ability to see things clearly.

I was desperate for answers, and turned to everyone for advice.

But it wasn’t until I turned inwards and got to know myself again, thatreal change happened.

Why soy and coconut?

By choosing ethically and environmentally friendly sourced soy and coconut wax, along with natural aromas, for my candle making endeavors, I’
ve noticed a plethora of benefits.
Firstly, these sustainable wax options are renewable resources, minimizing the ecological footprint of our production process. By opting for soy and coconut wax, I’ve contributed to the reduction of dependence on finite fossil fuels, promoting a greener and more sustainable future.
These waxes burn cleanly and evenly, emitting minimal amounts of soot and toxins into the air, ensuring a healthier environment for both our customers and the planet.
Complemented by natural aromas derived from botanical sources, my candles offer a sensory experience that not only delights but also
uplifts and rejuvenates the spirit.
By embracing ethical and eco-conscious practices in our candle making,we not only create products of superior quality but also contribute to the collective effort towards a more sustainable and harmonious world.

A deep dive into Its meaning and significance

Understanding "iti saram"

To me, "iti saaram" represents a beacon of clarity amidst life's complexities, guiding me towards the essence of existence.

In a world brimming with noise and distractions, "iti saaram" serves as a reminder to seek simplicity and purity in thought and action. It encourages a deeper exploration of truth, urging me to peel away layers
of superficiality to uncover the core of understanding.

Tradition and modern interpretation

The cultural impact of "Iti Saram"

Moreover, iti saaram resonates with the universal nature of human experience. It reminds me that regardless of external differences, we are all bound by the commonality of our humanity—
our shared senses and emotions. Embracing iti saaram fosters empathy and connection, allowing me to relate to others on a deeper level.

How did I bring iti saaram into my candles?

Eco-friendly & ethical

Today's luxury is intertwined with eco-consciousness and ethical practices. Rest assured that our candles are crafted with sustainability in mind, using only responsibly sourced ingredients and cruelty-free methods. Embrace the guilt-free indulgence of the iti saraam candle experience.

Luxury

These candles are crafted to embody a sense of lavishness, achieved through the meticulous selection of top-tier ingredients, exquisite packaging, and captivating scents. Each vessel, whether glass or ceramic, adorned with touches of gold or silver, is a testament to this commitment to luxury.

Relaxation

Dive into a world of serenity with our candle collection, carefully curated to infuse your space with tranquil aromas like lavender, chamomile, and sandalwood. Let the gentle flicker of the flame transport you to a state of ultimate relaxation.

Intentionality

Every detail of our candles is purposefully chosen and thoughtfully designed to enhance your experience. From the type of wax used to the selection of wicks, each element is crafted with care to ensure an optimal ambiance for self reflection and emotional well-being.

Wellness focused

Elevate your self-care routine with candles that prioritize your wellness journey. Infused with aromatherapy-based scents renowned for their healing properties, each lighting of our candles brings a deeper sense of self-awareness and emotional intelligence, fostering a space for rest and rejuvenation.